Marketing your business is multi-faceted and can be overwhelming to stay on top of. This 10 week program will walk you through different areas of marketing your business and help you focus on the areas that matter most: ones that create sales...
Read moreHow to Use Features vs. Benefits in Your Business Marketing
What kind of language do you use to talk about your business? Do you know what is the difference between features and benefits in your communication? Learn more about how to be more effective in your marketing communications and...
Read moreThe invitation is forward…
A couple years ago, I went to an Argentinian Tango workshop with my good friend Zanna. The instructor was direct from Argentina and had a wonderful sense of humor. He must have – because he picked me to help demonstrate some basics. I was a...
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