What is your Marketing Plan?

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10 week online program

What is your Marketing Plan?

Marketing your business is multi-faceted and can be overwhelming to stay on top of. This 10 week program will walk you through different areas of marketing your business and help you focus on the areas that matter most: ones that create sales opportunities. This is geared for DIY marketing with tips on how to implement low cost strategies into your business.


Starts Thursday, October 2nd, 2014, 8 pm – 10 sessions

Program fee: $149 + GST

Register today and save $50! (ends at Friday, Sept 19th at midnight)

Register now online.

 

Anne Whitmore, Certified Coach & Business Trainer

http://www.divafish.com


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Getting back on the blog wagon

*They* say it takes 30 days to start a new habit. I must admit that it took less than 30 days for good intentions to be displaced by other things that had hard deadlines, were more exciting or were standing right in front of me. Moving and renovating this summer didn’t help… and then I felt so behind in posting that it was easy to get stuck in not restarting.

I have realized (through working with my amazing coach) that I tend to be pretty hard on myself. I have an idea in my head of what I should be doing and sometimes beat myself up about not getting there. The thing about perfectionism is that it takes my professionalism and dedication to excellence and stops me in my tracks. So instead of getting mostly what I want done, I will start lagging behind. Seriously. Check the date of my last post…

So here’s to kickstarting a new habit, with grace. Here is what helped me get going again:
– Recognizing where I get in my own way of success
– Redefining what success looks like
– Reconnecting with why this is important to me
– Tapping into expertise to get help where needed (I went to a great seminar by Paul Holmes, self professed social media and WordPress Enthusiast. He gave a great overview of how the context of communication has changed for business and dug a little into some of the tools out there. You can find out more about him and his company at paulholmes.ca or IdeaZone.ca. A big thank you to Cambie Village Merchants Association for bringing in Paul from Victoria for the great seminar and Canadian Federation for Independent Business for sponsoring the event.
– Taking a first step. Posting this blog. I am a big believer in starting with a small win. Yay. Clicking “Publish” now…

Spritz,

anne


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The invitation is forward…

A couple years ago, I went to an Argentinian Tango workshop with my good friend Zanna. The instructor was direct from Argentina and had a wonderful sense of humor. He must have – because he picked me to help demonstrate some basics. I was a very beginning beginner and don’t know what I was thinking. I managed to make it through the basic and then it happened— he lead a move I didn’t know. He stopped and said, “The invitation was forward.” The group chuckled. Take 2 – he lead the same move and obviously I didn’t get it because he stopped and said again, “The invitation was forward.” I felt frustrated and foolish and said that I was confused. He told me to stop thinking and to close my eyes and feel the lead. He lead the move again and this time, my leg did a fancy little flick behind the other one. I’m still not quite sure how that happened but I remember that feeling of letting go and listening with my heart and body without overthinking.

This little story is fitting for my inaugural blog post because I have thought and thought about blogging. At first I decided that I wasn’t one of *them* who live their lives on everyone else’s monitors. That wouldn’t fitwith my value of decreasing the amount of noise in our environments and reducing drama. I thought that an electronic monthly brochure would be the best solution to provide value to my readers, credibility for my business and marketing of my services. I asked around and was discouraged by how many people said that they either do not open enewsletters or autofile them to the trash. I looked at blogging again (and actually registered with WordPress) but decided that blogging didn’t align with my coaching business – after all, how could I authentically build relationships online? The idea that I would have to constantly update something and really be accountable since the date of my posts would be, well, posted scared off the perfectionist in me for quite a while. The choices of Twitter, Facebook, LinkedIn, et.al. made my head spin a little.

So I did what any good coach would do and got some coaching around it. The outcome was a challenge to jump on Twitter and just post a Quote of the Day. I gingerly felt my way around Twitter for a while (you can see my attempts at twitter.com/divafish) until I felt a little more confident. I read a couple articles, talked with my networking group about their experiences and started to connect with a couple people that I met by tweeting. I revisited the idea of newsletter vs. blog and decided that I would give blogging a go.

I am sure that other people are wrestling with the same issue – trying to figure out what medium is best to reach your audience. It seems to me that it really is more of a cocktail – a little instant, a little french pressed and some long steeped for strength. Hmmm… sounds like some good topics for upcoming posts. What is most important is that I’ve called out what was stopping me (perfectionism and overwhelm) and gotten going.

The invitation is forward. Stop thinking so hard. Close your eyes and feel the lead.

Spritz,
anne